Strategies in the present writing education are focused on a problem-solving process and thus are too general and equivocal to be employed in a real writing. Therefore, it is necessary to provide new writing strategies which can be applied to each writing purpose. Given the problem, in this study it was attempted to elicit the writing strategies for persuasion from analysis of columns by Lee Gyu-Tae.
Analysis of his columns led to the conclusion that two major strategies are dominant, i.e. having readers readthrough his columns and having them touched to the utmost.
He puts a key sentence in the end of his column as well as cites plenty of episodes across the ages and the countries of the world in order to prevent readers being distracted. Moreover, he avoids a direct explanation and mentions a message indirectly to maximize emotional effect. These strategies appear to be applied to the writing strategies for persuasion as well.