Advertising and Korean Language Education
Lee Gwan-Gyu
Hongik University
Korean Language Education Research Vol. 17 pp.335-364 (2003)
Abstract
Lee, Kwan-kyu Korean language education is concerned language, about language, through korean language education is with language. using written learning of Advertising in language and spoken language, and then multimedia teaching tools such as picture, sound, visual. With advertising, we can teach functional areas like listening, speaking, reading and writing, and cultural areas like korean knowledge and literature. In elementary school and middle school, advertising educa- tion uses written language and picture, but in high school, it attempts to use sound and visual including them. But, korean language education in 7th curriculum don’t get over limits of paper texts. Students live in internet age, classrooms remain in paper texts. In 7th curriculum there are only multimedia contents, texts there are advertising contents. Moreover, there’s in no hierarchy in advertising contents. especially in korean knowledge area. Using advertising in korean knowledge education deals with orthography, must further develope creativity and thinking means 【key faculty. to educate Korean language class unifying literature words】advertising, korean and using advertising functional language areas. education, korean knowledge, written language, spoken language, pic- ture, sound, visual
Keywords
광고국어 교육국어 지식문자음성그림음향영상
