These days, we are in the shower of advertising. The ability to read and write advertising text is more and more important and necessary in our life. So advertising text is regarded as a important text or genre so that it is taught and used diversely in Korean education. In fact, the relation of advertising expression and target goods is same with the relation of signifier and signifiant. So it is not strange to teach advertising text in Korean education if all elements of advertising text can be considered. For this, the important point is to have proper and effective contents and methods of advertising education. This paper is to show what we teach in advertising text education. By now, we didn't have any research about what to teach systematically, though there are lots of research how to teach and use advertising expression in Korean education. We suppose that some knowledge and term used in literary critic and study is useful to read and write advertising expression, also. For example, to invent objective correlative, to make our dream of visual reality, to properly select point of view, and to use narrative strategy in advertising expression is necessary and usual for us to read or write literary text or literature. Because, it is literary term and knowledge. From this fact we can drew two kind of conclusion. First, it is when we teach advertising text, we can be helped from some knowledge and term used in literature critic and study. Second, so it is possible and beneficial to remake up literary term or knowledge into a new kind of knowledge, as the contents of advertising expression education.